A handy 1 page reference to quickly work out the sell price of a wine – using the unit cost and the required gross profit or mark up. What should a retailer sell your $15.10 a bottle Cabernet at if they want to make 45% GP? How about the same wine at a restaurant that demands a 220% mark up? One glance at this and you’ll know – $30.20 and $53.58. Designed for wine reps with broad portfolios, applicable to the Australian wine market only.