In a market where there are more wineries seeking distribution than there are distributors seeking wineries to represent, those wineries that are properly prepared and understand what a distributor expects will have a distinct advantage. As one distributor put it,
‘I wish all wineries would read your distribution guide before contacting me for a meeting. 9 times out of 10 I spend a hour explaining how it all works and send them away with a confused look on their face.’
Secure a distributor, build your brand, sell more wine. This guide will help.