TheWine Rep.Com provides insights into the Australian wine trade in order to help producers grow their sales and distributors to operate more efficiently. Here you’ll find articles on various different aspects of the trade, selling tools to help make sales easier and full guides on topics that smaller producers often need assistance with.

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Changing Tastes, Shrinking Waists

Lets leave the world of wine briefly and have a look at the beer trade. The 1990s seemed to be all about branding, getting the big brands front of mind [...]

The Post Economic Downturn Landscape

After any downturn we are rewarded for our patience with the recovery, who’s arrival is heralded as the solution to most of our sales problems. The catch cry of many [...]

Spoilt Buggers!

Who’s a spoilt bugger – our customers, that’s who. Yes, they often whinge about  how suppliers don’t support independent retail enough, complain that buy deals aren’t as good as they [...]

Globalisation Hits Home

So there’s a wine glut– too much Aussie plonk and not enough thirsty mouths around the world willing to gulp it down. What makes this problem worse is there’s too [...]