TheWine Rep.Com provides insights into the Australian wine trade in order to help producers grow their sales and distributors to operate more efficiently. Here you’ll find articles on various different aspects of the trade, selling tools to help make sales easier and full guides on topics that smaller producers often need assistance with.

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Discounts – An Alternative Option

It's probably about time that we face up to the fact that the discounting and buy deals of the last half of the decade have now become the expected norm [...]

Packaging Pains

An esteemed member of the trade recently put forward a good reason that many wineries struggle to make a mark in the retail sector, namely unsuitable, unseemly or just downright [...]

Chained to the Chains?

There isn’t a day go by in the liquor world without an independent retailer asking a supplier to support a promotion, fork out for advertising in the local rag or [...]

The Business of Bottleshops

Have a look at your local liquor retailer and question if they are satisfying their customers’ needs. Ask yourself what makes you go to certain retailers and not others, what [...]