TheWine Rep.Com provides insights into the Australian wine trade in order to help producers grow their sales and distributors to operate more efficiently. Here you’ll find articles on various different aspects of the trade, selling tools to help make sales easier and full guides on topics that smaller producers often need assistance with.

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Find me a distributor!

Help me find a distributor! A common theme for emails to this site. Unfortunately, wineries seeking distribution today face more hurdles than in any previous time in recent memory. Distribution [...]

Gold, Silver or Bronze?

The wine industry loves awarding medals and trophies to itself, much like the entertainment industry loves giving itself shiny awards (in 1991 the Academy Awards won an Emmy Award for [...]

The Pains of Retail

Thought this video might amuse, found it on YouTube:


In the old world of wine, regionality is everything - it is the style of the wine, the varieties used, the outlook of the producers, the crucible holding centuries of [...]