TheWine Rep.Com provides insights into the Australian wine trade in order to help smaller producers grow their sales and distributors to operate more efficiently. Here you’ll find articles on various different aspects of the trade, selling tools to help make sales easier and full guides on topics that smaller wineries often need assistance with.
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Gold, Silver or Bronze?The wine industry loves awarding medals and trophies to itself, much like the entertainment industry loves giving itself shiny awards (in 1991 the Academy Awards won an Emmy Award for best Variety show!). In the 2009 Melbourne Wine Show, 566 producers entered 3,493 wines in the chase for the 22 trophies on offer, and with [...] |
RegionalityIn the old world of wine, regionality is everything – it is the style of the wine, the varieties used, the outlook of the producers, the crucible holding centuries of tradition together. Customers roughly know what they are paying for when they put their hand in their wallet for a Chianti, Burgundy or Rioja – [...] |
Discounts – An Alternative OptionIt’s probably about time that we face up to the fact that the discounting and buy deals of the last half of the decade have now become the expected norm – the trade does not expect to pay list price, that’s just a starting point for negotiations. Given the reduced return distributors and wineries are [...] |