TheWine Rep.Com provides insights into the Australian wine trade in order to help producers grow their sales and distributors to operate more efficiently. Here you’ll find articles on various different aspects of the trade, selling tools to help make sales easier and full guides on topics that smaller producers often need assistance with.
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Time for an Annual ReviewThe new financial year is a great time for sales people to stop and relook at their sales territory. By now the figures for the last 12 months should be in, making it a great time for wine reps to go through their own customer list and do an honest appraisal of where things currently [...] |
The Retailer’s ViewMany of the frustrations felt by wine reps and wineries are caused by a lack of wearing the shoe on the other foot – putting oneself into the place of the customer and understanding what their real (and perceived) needs are. As we should all understand, the most solid relationships are built around trust, however [...] |
Initiate change or be changedSome discussions on the weekend have backed up the notion that we in the wine trade and wine industry are not moving with the times. For hundreds of years the wine sales chain was fairly standard: producer to middleman to licensee to consumer; simple and effective. Our booming export trade of the 1990s funded a [...] |