TheWine Rep.Com provides insights into the Australian wine trade in order to help producers grow their sales and distributors to operate more efficiently. Here you’ll find articles on various different aspects of the trade, selling tools to help make sales easier and full guides on topics that smaller producers often need assistance with.

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Time for an Annual Review

The new financial year is a great time for sales people to stop and relook at their sales territory. By now the figures for the last 12 months should be [...]

The Retailer’s View

Many of the frustrations felt by wine reps and wineries are caused by a lack of wearing the shoe on the other foot - putting oneself into the place of [...]

Initiate change or be changed

Some discussions on the weekend have backed up the notion that we in the wine trade and wine industry are not moving with the times. For hundreds of years the [...]

If you can’t beat them – copy them

The ongoing 'them and us' outlook of independent retail when referring to the chains is understandable and realistic given the business goals, financial backing and supplier clout differences between the [...]